Module 1 – Fundamentals of Digital Marketing
Digital marketing overview
Digital marketing techniques Difference between traditional marketing and digital marketing
Digital marketing goals
Digital marketing advantages
Digital marketing limitations
Digital marketing limitations
Legal and regulatory obligations
When to use digital marketing?
Understanding digital marketing process
Module 2: Increasing visibility of brand
What is visibility?
1. Types of visibility?
2. Examples Bringing Traffic
Inbound Outbound
1. Converting traffic into leads
2. Sales funnels & conversions
Retention
1. Why retention is important?
2. Types of retention
Evaluation performance using tools (usage of Ahref, SEMRush, Moz, Google Webmaster, Google
Analytics, Bing Webmaster, etc.)
Module 3: Website Development (Technical Website Condurations)
Introduction
Purchasing a domain name
Purchasing a web host, Linking your domain name with your web host Setting up WordPress
Dashboard
1. Toolbar
2. Posts versus Pages
3. Category Setting
4. Tags
5. SEO Sections
Appearance
1. Theme Settings & Customization
2. Widgets
3. Menu Management
4. Custom Header & Settings
Plugins Management
Important Plugins
Users Management
Adding your Site Content
Heading Tags Settings
Adding a New Page
1. Adding a New Post
2. Editing with Elementor
3. Changing your Post Format
4. Reviewing Past Revisions
Adding Images and Other Media Setting a Featured Image
1. Insert an Image Gallery
2. Edit or Delete an Image Gallery Insert an Audio or Video Playlist
3. Inserting Video, Audio, or Other File
4. Type
Embedding a Video, Image, or Other Content
Blog Settings
1. Categories and Tags
2. Comments Management
3. User Management
4. RSS Feed
5. Content Import and Export
Drag & Drop Editing
Scheduling and Publishing Content
Module 4 – Search Engine Optimization
Fundamentals Of SEO
1. On Page and Off Page SEO
2. Search Engines And Directories
3. How Search Engines Work
4. Sand Boxes, Crawlers, Robots, Spiders
5. Algorithms
6. Search Engine Indexing
7. Ranking/ SERPs
8. Directories To Drive Related Data
9. Website Architecture
10. Static Pages
11. Dynamic Pages
12. Blogs/News
13. Types of Websites
14. Understanding the website niche
15. Ecommerce and Product based SEO
How To Become Search Engine
1. What is SEO Friendliness and why it’s important
2. Understanding of Ranking factors
3. Must have SEO Factors
4. Page Coding
5. Managing Spiders/Robots
6. Crawlability
7. Rewriting Pages
8. Subdomains
9. Theme Pyramids
10. Guessing The Google Algorithm
11. SEO Points Checklist
12. PageRank/DA/PA Checklist
13. Testing a website if it is ok to go for SEO campaigns.
On-Page Factors
1. Original & Fresh Content
2. Image optimization
3. Heading tags Setting
4. Title and description Tags Setting and Importance
5. Human Friendly URLs/URL writing
6. Keywords embedding, keyword frequency
7. Settings of XML sitemaps
8. Setting and Importance of robots.txt plus ht access files
9. Writing for Humans
10. Latent Semantic Indexing
11. Coding the Page
12. Page Element Limits
Advanced Search Engine Optimization
1. Conversion & SEO Goals
2. Google Analytics Setup
3. Google webmaster Setup
4. Bing Webmaster Setup
5. Google My Business Setup and Verification
6. Bing Business Page Setting
7. Competitor & SERP Analysis
8. Placement of Call to Actions
9. Google Ecommerce Settings
10. Commercial Intent
11. Fixing Broken Links
12. Sitemaps
13. Useful Links on Business Directories
14. How to get reviews on Review Platforms
15. How To Address A Copyright
16. Violation
Advanced Keyword Research
1. Keyword Effectiveness Index
2. How to choose keywords
3. How to use keyword planner
Web 2.0 And Important Tools
1. Website Ecosystem
2. Micro Sites
3. Blogger and WordPress Blogs
4. RSS Feeds & Blogosphere
Advanced Content
1. Understanding Google & Patents
2. Diagnosing A “Sick” Ranking
3. Duplicate Content
4. How to Avoid“ Plagiarism”
5. Crawl Rate Issues
6. Canonical Problems
7. Supplemental Results
8. Understanding the need of Voice content
9. Search & Minor Search Engines
Off-Page Factors
1. Right And Wrong Ways To Link
2. Reciprocal Links
3. Three-Way Links
4. Purchased Links
5. Free-For All (Ffa) Links
6. Link Networks
7. PBN Links
8. Spamming in Links
9. Anchor Based links
10. Redirected Links
11. Link Bait
12. User/Company Profiles
13. Company News/Announcements
14. Trustrank And Worthless Links
15. And much more
Usage of Google Calendar for Social channels and meetings
Google Press Release
Google Image Searches
Google knowledge Panels
Google website settings
SEO For Blogs & Info based websites
SEO For Local & Mobile Search
Measurements
Google APIs
SEO Tools
Free Tools
Research And Resources
Module 5 – Google Ads & PPC
1. An Introduction to Google
2. Why Adwords/Ads
3. What is Paid Marketing
4. Strengths of PPC
5. Introduction to Google Ads
6. Creation and Setup of Google Ads Account
7. Payment Methods
8. Google Ads Functions
9. Selection of Product/Service Pages for PPC
10. Types of Google Ads
11. Display Networks
12. Local PPC Ads
13. Keywords Research
14. Keyword Research Tools
15. Keywords In-depth Analysis
16. Keyword Selection
17. Negative keywords
18. Campaign Creation
19. Campaign Management
20. Bidding Strategies
21. Creation of Display Ads
22. Optimization of Display Ads
23. Landing Pages
24. Google Ads Extensions
25. Targeting location
26. Ad Scheduling
27. Tracking and Reporting
28. Conversion Tracking
29. Report Generation
30. Conclusion
Module 6 – Google Shopping Ads
What are shopping ads?
Google Merchant Center
Creating your Product Feed
Shopping campaigns in Adwords
Best practices and Strategies
Module 7 – ·Display & Video Ads
Explain Display Ads and Their Uses
Types of targeting & Intent based Targeting
Retargeting and Branding
Types of Ad Formats
Creating AA Display Ad
AB testing
Smart Ads
Setting Up Video Ads
Module 8 – Social Media Marketing
Introduction to Social Media:
1. Explain the term ‘social media’, Including organic and paid-media